Who Killed the Electric Car is a documentary/ movie that
investigates the production and destruction of the battery electric vehicle in the US, in particular the General
Motors EV1 during
the 1990s. The film explores the roles
of automobile
manufacturers, the oil
industry, the US
government, the Californian
government, batteries, hydrogen
vehicles, and consumers in restricting the development of this technology.
From watching this documentary styled movie i quickly learnt
that electric cars have actually been around for over a 100 years. They were
once considered a better alternative to traditional engines, and were more
popular as well. The electric car was
Most major oil companies were strongly against the electric vehicle;
this meant that there would be less demand for oil and petroleum with the
increase in electric cars. Other technologies such as utilising Hydrogen for
powering engines were researched and developed. $1.2 Billion dollars was
provided by the Bush administration towards the production of Hydrogen fuel
cell vehicles.
While watching the film, i discovered that while the EV1 was
gaining popularity, on April 24, 2009, California killed its electric car
mandate. This then led to all EV1’s sold in California being taken back from
their owners and then eventually crushed.
I think other designers should see this eye opening
documentary about a design that would have made a huge impact today if the
project was successful. Designers need to know the history of the products they
may be designing in order to fully understand the design stages a certain
product or company has been through.
A message that could easily be learnt would be to understand
how easily major production companies and governments can kill of an idea. In
the long run the idea would have worked although other major companies would
have suffered as a result. Another message is that a product as big as the EV
needs to have an early demand for it to be successful, it should be targeted
for the majority of the population and people need to be educated as to how it
can replace their traditional internal combustion engines. The final message would
be that in order to help the global environmental issue, technology can and
needs to be able to provide solutions, but the most important factor is that
the government corporations need to be behind it also.
Sunprit Singh
3378260
No comments:
Post a Comment